Last Traded Price
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| Trend | Insight |
|---|---|
| Premiumization | Rising global demand for organic, specialty, and single-origin teas (e.g., Darjeeling, Assam Orthodox). |
| Sustainability Focus | Buyers are increasingly sourcing from Rainforest Alliance, Fair Trade, and Trustea-certified producers. |
| Orthodox Tea Demand | Orthodox tea demand in markets like Iran, Iraq, Russia, and Turkey continues to support prices. |
| Favorable Currency | Weak rupee makes Indian tea price competitive globally vs Kenyan or Sri Lankan tea. |
| FTA Advantage | India’s trade deals with UAE and other Middle East nations open better tariff access. |
| Challenge | Impact |
|---|---|
| Geopolitical Disruptions | Conflict in Russia–Ukraine and instability in Middle East affects logistics and payments |
| Stiff Competition | From Kenya, Sri Lanka, Vietnam, and Bangladesh, which offer lower-cost teas. |
| Quality Consistency | Fluctuating weather and smallholder-driven supply affect uniformity and export standards. |
| Rising Input Costs | Fertilizers, labor, logistics inflation squeezing margins despite higher export prices. |
2025 & Beyond – Outlook
Expected Export Volume (FY25–26)
Could reach 250–260 million kg, driven by:
Revived demand from Iran & CIS
Growth in value-added packaged tea exports
Expansion in organic and specialty teasegments
Strategic Priorities for India:
Strengthening GI branding
Enhancing marketing support for Indian tea in emerging markets
Digital traceability, better packaging, and sustainability communication to buyers
The Indian tea export industry iswell-positioned for moderate growth in FY25–26, particularly in the value-added, organic, and orthodox segments. Continued geopolitical risks and intense price competition remain challenges, but India'sdiverse tea portfolio, sustainability credentials, and currency edge offer long-term resilience.
| Shareholder Category | Approx. Percentage |
|---|---|
| Promoter Group (New Ambadi Investments + affiliates) | 76.91% |
| Public, Minority, and Other Shareholders | 23.09% |
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