COMPANY SNAPSHOT

Mohan Meakin Ltd is a historic Indian company with a legacy dating back to 1855. Originally started by Edward Alexander Dyer, it was later taken over by the Meakin family, leading to its current name. The company has a significant place in India’s alcohol industry, known for its commitment to traditional distillation techniques and high-quality products.

Key Highlights

• Founding and History: Established in 1855 in Mussorie, India, initially as a brewery and later expanding into spirits and beverages. The company grew under the leadership of the Meakin family, which contributed to its reputation and stability.
• Popular Brands: Mohan Meakin is best known for iconic brands such as Old Monk Rum, which gained cult status in India and abroad for its smooth taste and affordability. Other products include Golden Eagle Whisky, Black Dog Scotch, and various gin and beer brands.
• Operations: The company operates multiple manufacturing facilities across India, with a focus on quality control and traditional craftsmanship.
• Legacy and Cultural Impact: Mohan Meakin's products, especially Old Monk Rum, have become an integral part of Indian social culture, often associated with celebrations and gatherings.
• Ownership & Management: The company has incorporated modern management practices to expand its reach and maintain quality standards.
• Recent Developments: Mohan Meakin continues to expand its product portfolio and market presence, both domestically and internationally, while maintaining its nostalgic brand image rooted in tradition.

INDUSTRY OUTLOOK

Market Size & Growth

• The Indian brewery market was valued at approximately ₹79,000 crore in 2023 and is expected to grow at a CAGR of 8–10%, potentially reaching over ₹1.2 lakh crore by 2028.
• The premium and craft beer segments are outperforming traditional strong and mild beer categories.

Key Trends

• Premiumization: Consumers, especially in urban centers, are shifting toward premium lagers, wheat beers, and craft options.
• Rise of Microbreweries: India has over 300 microbreweries, mostly in cities like Bengaluru, Pune, Gurugram, and Hyderabad.
• Health-Conscious Choices: Increasing interest in low-alcohol, zero-alcohol, and flavored beers, particularly among younger and female consumers.
• Digital Sales Channels: Select states (e.g., Maharashtra, West Bengal) are piloting online alcohol delivery, which may boost long-term consumption and convenience.

Opportunities

• Penetration into Tier 2 & Tier 3 Cities: Growing middle-class incomes and changing social norms are opening up new markets beyond metros.
• Export Potential: Indian craft beers have export opportunities in the UAE, Southeast Asia, and diaspora markets like the UK and US.
• Innovation in Product Lines: Increasing demand for seasonal brews, fruity flavors,collaborations with food brands or celebrities.

Conclusion

The Indian brewery industry is poised for significant growth, driven by evolving consumer preferences, premiumization, and increasing social acceptance.

Peer Comparison

Latest shareholding pattern for Mohan Meakin Ltd.