COMPANY SNAPSHOT

Kurlon Enterprise Ltd. is a vertically integrated manufacturer specializing in sleep and comfort products—primarily mattresses, but also accessories and technical foams.

Kurlon Enterprise Ltd. is one of India’s leading home comfort product companies, primarily engaged in:

Mattress Manufacturing

• Flagship segment: Rubberized coir, spring, foam, bonded foam, and therapeutic mattresses.
• Brands include:
  • Kurlon Spinekare
  • Kurlopedic
  • Kurlon Dream Sleep
• Offers mattress customizations by type (firmness), design, and body support.

Home Comfort Products

• Pillows and cushions
• Bed sheets and mattress protectors
• Sofa sets and furniture (in select markets)
• Recliners, lounges, and bed accessories

These are often marketed as “Total Sleep Solutions.”

Upholstery & Furnishing Solutions

• Supplies foams and cushioning materials to furniture manufacturers.
• Industrial use of PU foam, rebonded foam, and technical foam for automobiles and infrastructure sectors.
• OEM partner for several furniture and home product brands.

Retail & Distribution

• Pan-India retail network with over 10,000 multi-brand outlets.
• Operates company-owned showrooms in Tier 1 and Tier 2 cities.
• Strong distribution reach in southern, eastern, and western India.
• Products also sold through e-commerce platforms: Amazon, Flipkart, Pepperfry.

Manufacturing Infrastructure

Operates 10+ manufacturing units across India, including:

• Peenya & Tumkur (Karnataka)
• Bhubaneswar (Odisha)
• Gwalior (MP)
• Hyderabad (Telangana)

Has vertical integration for coir processing, foam production, and quilting units.

Recent Business Initiatives

• Innovation: Launched “Mattress-in-a-Box” and orthopedic mattress lines.
• Digitization: Focus on digital retail transformation post-COVID.
• OEM Expansion: Supplies foam and cushioning to auto and hospitality clients.

Parent Company & Strategic Moves

• Until 2023, KEL was a subsidiary of Kurlon Ltd.
• In July 2023, Sheela Foam Ltd (Sleepwell brand) acquired 94.66% stake in KEL to create India’s largest mattress brand portfolio.
• Post-acquisition, business activities are expected to expand into newer retail and export markets, with synergies in sourcing and logistics.

INDUSTRY OUTLOOK

Market Size & Growth

• Indian mattress market is valued at ₹14,000–16,000 crore in FY2024.
• Projected to grow at a CAGR of 10–12%, reaching ₹25,000–28,000 crore by FY2030.
• Home comfort sector (including pillows, bedsheets, furniture, recliners) adds another ₹5,000–7,000 crore, growing rapidly due to lifestyle upgrades.

Growth Drivers

• Rising Consumer Demand: Shift from unbranded to branded mattresses in Tier 2/3 cities. Growing awareness of orthopedic and ergonomic bedding. Increase in urban nuclear families and housing demand.
• Health & Hygiene Focus: Post-COVID, demand surged for dust-mite resistant, antibacterial, and certified foam products.
• E-Commerce Boom: Platforms like Amazon, Flipkart, Pepperfry, Wakefit drive online sales. Direct-to-consumer brands are offering “Mattress-in-a-Box” and trial-based models.

Export Potential

• Export share still low (~2–3% of revenue), but rising demand from:
  • Middle East (hospitality sector)
  • Africa (budget comfort products)
  • Developed markets (via OEM partnerships)

Trends Shaping the Future

• Sustainability: Natural latex, eco-friendly foam, and recyclable textiles gaining traction.
• Smart & Customized Solutions: Adjustable beds, sleep-tracking mattresses, temperature control fabrics.

Summary

The Indian mattress and home comfort sector is on a strong upward trajectory, driven by health-conscious consumers, urbanization, e-commerce, and brand migration. While the market remains fragmented, organized players are rapidly expanding, backed by private equity, strategic acquisitions and D2C innovation. Export potential and premium product categories (orthopedic, smart, and eco-friendly) will further fuel sectoral growth.

Latest shareholding pattern for Kurlon Enterprises Ltd.