INDUSTRY OUTLOOK

Market Size & Growth

• Indian mattress market is valued at ₹14,000–16,000 crore in FY2024.
• Projected to grow at a CAGR of 10–12%, reaching ₹25,000–28,000 crore by FY2030.
• Home comfort sector (including pillows, bedsheets, furniture, recliners) adds another ₹5,000–7,000 crore, growing rapidly due to lifestyle upgrades.

Growth Drivers

• Rising Consumer Demand: Shift from unbranded to branded mattresses in Tier 2/3 cities. Growing awareness of orthopedic and ergonomic bedding. Increase in urban nuclear families and housing demand.
• Health & Hygiene Focus: Post-COVID, demand surged for dust-mite resistant, antibacterial, and certified foam products.
• E-Commerce Boom: Platforms like Amazon, Flipkart, Pepperfry, Wakefit drive online sales. Direct-to-consumer brands are offering “Mattress-in-a-Box” and trial-based models.

Export Potential

• Export share still low (~2–3% of revenue), but rising demand from:
  • Middle East (hospitality sector)
  • Africa (budget comfort products)
  • Developed markets (via OEM partnerships)

Trends Shaping the Future

• Sustainability: Natural latex, eco-friendly foam, and recyclable textiles gaining traction.
• Smart & Customized Solutions: Adjustable beds, sleep-tracking mattresses, temperature control fabrics.

Summary

The Indian mattress and home comfort sector is on a strong upward trajectory, driven by health-conscious consumers, urbanization, e-commerce, and brand migration. While the market remains fragmented, organized players are rapidly expanding, backed by private equity, strategic acquisitions and D2C innovation. Export potential and premium product categories (orthopedic, smart, and eco-friendly) will further fuel sectoral growth.

Latest shareholding pattern for Kurlon Enterprises Ltd.