INDUSTRY OUTLOOK

Market Size & Growth

• India’s potash market was roughly ₹20,900 crore (USD 2,441 M) in 2022 and is expected to almost double to ₹36,500 crore(USD 4,264 M) by 2032—growing at a CAGR of around 5.7%.

Demand Drivers

• Balanced fertilization: With emphasis on NPK regimes, potash is critical for improving yield, drought resilience, disease resistance, and crop quality—especially for staples and commercial crops.
• Precision & sustainable agriculture: Growing adoption of liquid potash, fertigation, and specialty potash (e.g., sulphate of potash) supports targeted crop needs and soil health.

Government Policy & Support

• Major subsidies: A ₹37,216 crore subsidy was approved for phosphatic & potassic fertilizers during Kharif 2025, ensuring affordability for farmers.
• Long-term sourcing: India (via IFFCO & IPL) is securing multi-year import deals via joint ventures and equity in overseas mines to stabilize supply and pricing.

Trends & Opportunities

• Specialty & eco-friendly formulations: Rising demand for sulphate of potash and chlorine-free grades, particularly for horticulture and organic farming.
• Technology integration: Innovations like smart fertigation, controlled-release potash, and NPK sensing tech are gaining traction.
• Emerging crop segments: Higher-value crops (fruits, vegetables, nuts) are driving potash uptake due to their nutrient sensitivity.

Summary

India’s potash fertilizer sector is positioned for sustainable growth, powered by crop intensification, agritech adoption, and supportive subsidies. Greater use of specialty formulations and technology platforms offers emerging premium segments, while supply-side efforts—like securing overseas deals—help mitigate volatility.

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