Company Snapshot

Studds Accessories is a dominant force in helmet manufacturing—boasting extensive production capacity, strong financials, global certifications, and an expanding footprint. With its upcoming IPO, it aims to offer liquidity to existing investors while elevating its visibility in public markets.

• Founded: 1983
• Headquarters: Faridabad, Haryana, India
• Specialty: Manufacturer of two-wheeler helmets (Studds & SMK brands) and motorcycle accessories—luggage, visors, gloves, eyewear.
• Global Reach:Exports to over 40 countries across Asia, Europe, Latin America, Middle East, making it one of the largest helmet exporters by volume.

Manufacturing Capabilities

• Facilities: Four advanced plants in Faridabad, including Asia’s largest helmet factory and India’s only in-house EPS foam line.
• Capacity: Annual production of ~14 million helmets (7.1 million sold in FY24).

Competitive Positioning & Strengths

• Market Leadership: India’s largest by revenue; world’s largest by volume among two-wheeler helmets.
• Brands:
  • Studds: Mass-market
  • SMK: Premium range, ECE-certified for global markets
• Distribution: Pan-India presence with exclusive brand outlets and strong e-commerce reach.

Industry Outlook

Market Size & Growth

• Valued at approximately USD 2.1 billion in 2024, the market is expected to reach USD 3.8 billion by 2033, growing at a CAGR of ~6.1% between 2025–2033
• Another estimate puts the 2030 market at USD 3.08 billion, which aligns with a 6.48% CAGR (2025–2030).

Key Growth Drivers

• Regulatory enforcement & safety awareness: Mandatory BIS certification (IS 4151:2015) since June 2021 has eliminated substandard helmets.
• Stricter traffic enforcement: Usage rose to 90%+ in cities like Surat and Ahmedabad.
• Shift to premium & smart helmets: Rising demand for Bluetooth, navigation, crash alerts, and advanced shells.
• Online channel expansion: E-commerce growth strong in Tier II/III cities.
• Rising two-wheeler ownership & income: FY23 sales crossed 15.9 million two-wheelers.

Segment & Regional Insights

• Helmet Types: Full-face helmets dominate due to protection and comfort.
• Regional Trends:
  • Northern & Western India: High demand due to strict enforcement.
  • South India: Rapid growth from urban safety awareness.

Summary

The Indian helmet market is robust and evolving, underpinned by regulations, safety consciousness, and emerging tech. Its growth is driven by a shift from basic protection to feature-rich, certified, and eco-friendly helmets. Brands that invest in certified, smart, stylish, and sustainable products, sold effectively via online and Tier II/III channels, stand to benefit most.

Latest Shareholding Pattern of Studds Accessories Ltd.