INDUSTRY OUTLOOK

Market Size & Growth

The Indian brewery market was valued at approximately ₹79,000 crore in 2023 and is expected to grow at a CAGR of 8–10%, potentially reaching over ₹1.2 lakh crore by 2028.

The premium and craft beer segments are outperforming traditional strong and mild beer categories.

Key Trends

Premiumization: Consumers, especially in urban centers, are shifting toward premium lagers, wheat beers, and craft options.

Rise of Microbreweries: India has over 300 microbreweries, mostly in cities like Bengaluru, Pune, Gurugram, and Hyderabad.

Health-Conscious Choices: Increasing interest in low-alcohol, zero-alcohol, and flavored beers, particularly among younger and female consumers.

Digital Sales Channels: Select states (e.g., Maharashtra, West Bengal) are piloting online alcohol delivery, which may boost long-term consumption and convenience.

Opportunities

Penetration into Tier 2 & Tier 3 Cities: Growing middle-class incomes and changing social norms are opening up new markets beyond metros.

Export Potential: Indian craft beers have export opportunities in the UAE, Southeast Asia, and diaspora markets like the UK and US.

Innovation in Product Lines: Increasing demand for seasonal brews, fruity flavors, and collaborations with food brands or celebrities.

Conclusion

The Indian brewery industry is poised for significant growth, driven by evolving consumer preferences, premiumization, and increasing social acceptance.

VC Fund 33.30% (total)

Category	Shareholder / Investor Name	Type	% Holding
🧑‍💼 Founders	Ankur Jain, family & associates	Promoter	~11.52%*
🏢 Enterprises	Kirin Holdings	Strategic Investor	Included in 35.51%
	Other Corporate Investors	Strategic / Enterprise
📊 Funds	Sequoia Capital	PE / VC Fund
	Sofina Ventures	PE Fund
	Tiger Pacific Capital	Growth Capital
	Sixth Sense Ventures
Others (unnamed)	Institutional
👤 Other Investors	High Net-Worth Individuals, Family Offices	Non-Institutional	19.67%
💼 ESOP Pool	Employee Stock Option Pool	Equity for Employees	3.42%
🔒 Unclassified / Rounding		-	~0.08%
	Total		100%