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IMAGINE MARKETING LTD
Last Traded Price
₹1375.00 ( 0.00 % )
Principles
Company NameBOAT
Market Cap₹ 32612.00
ISIN No.INE03AV01027
No. of Outstanding Shares224913070
PAN No.AADCI3821M
PE ratio533.00
CINU52300MH2013PLC249758
Book value₹ 20.95
SectorCONSUMER DURABLES
P/BV69.21
DRHP Filed?Yes
P/S Ratio10.53
Available onNSDL CDSL
EPS₹ 2.72
Registration DateNov. 1, 2013
Face Value₹ 1.00
Stock Performance
Company Details
Company Snapshot
Imagine Marketing Ltd is a fast-growing, consumer-centric electronics firm, anchored by the boAt brand. With robust financial growth, dominant market share, tech innovation, and aggressive expansion (like the KaHa acquisition), it’s well-positioned ahead
Founded in 2013 (flagship brand boAt launched in 2014) by Aman Gupta and Sameer Mehta, Imagine Marketing is India’s leading digital-first consumer electronics brand offering audio devices, wearables, gaming accessories, personal care, and mobile peripherals.
Headquarters in Mumbai, with ~465 employees as of 2024
Market Position & Growth
Innovation & Expansion
Industry Outlook
Market Size & Growth
- Market Size: India’s consumer electronics market was valued at approx. ₹7.5 lakh crore in FY24 and is projected to reach ₹11–12 lakh crore by FY28, growing at a CAGR of 10–12%.
- Wearables segment (smartwatches, fitness bands, hearables): grew over 35% YoY in 2024, led by brands like boAt, Noise, Fire-Boltt, and realme.
- Hearables (TWS, neckbands): account for ~60% of India's audio electronics market, with volume shipments crossing 120 million units in FY24.
Key Demand Drivers
- 🛍️ Rising Disposable Income: Middle-class seeking smart, affordable gadgets
- 📱 Smartphone Penetration: Increases demand for accessories (TWS, power banks)
- 📦 E-commerce Boom: D2C & marketplace success (Amazon, Flipkart)
- 🧠 Consumer Preferences: AFocus on design, affordability, multi-functionality, and fitness tracking features.
- 🛠️ Make-in-India Push: PLI scheme boosts local manufacturing (~₹6,000+ crore allocation)
Segment-wise Trends
| Segment | FY24 Trend | FY25–28 Outlook |
|---|---|---|
| Wearables | Grew 35%+ | Strong momentum; health + fashion convergence |
| Hearables | TWS-led boom; ~₹12,000 crore segment | Entry of Indian brands into premium tier |
| Mobile Accessories | Stable growth | Innovation in fast charging, GaN adapters |
| Smart Personal Care | Growing segment (grooming kits, massagers) | Brand diversification expected |
| IoT-Enabled Devices | Emerging space | Integration into smart homes and offices |
Outlook Summary (2025–2028)
- Double-digit growth trajectory expected
- Driven by urban & rural digitization
- Government support for domestic electronics
- Shifting consumer lifestyle trends (health, gaming, personal audio)
- Increased adoption of AI, IoT, and wearable tech
Latest Shareholding Pattern
| Shareholder | Category | % Holding |
|---|---|---|
| Aman Gupta | Co-Founder / Promoter | 39.93% |
| Sameer Mehta | Co-Founder / Promoter | 39.93% |
| South Lake Investment Ltd | Institutional Investor | 19.26% |
| Total Promoter + Institutional | 99.12% | |
| Others | Public & Employee Holders | ~0.88% |
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