Company Snapshot
Company Name: Supermarket Grocery Supplies Pvt. Ltd. (SGSPL)
Brand: BigBasket
Established:October 7, 2011
Headquarters: Fairway Business Park, Challaghatta Village, Bengaluru, Karnataka 560071
Overview: SGSPL is the unlisted Indian legal entity behind BigBasket, India’s pioneering online grocery delivery platform. It is backed by Tata Digital and global investors.
Business, Brand & Ownership
- SGSPL is the Indian private limited company that operates under the well known brand BigBasket, one of India’s first and largest online grocery delivery platforms.
- The company handles grocery orders—fruits, vegetables, pantry staples, household essentials, and private label brands like Fresho and BB Royal—via its online app and website.
- In 2021, Tata Digital acquired a majority stake in BigBasket (SGSPL), making it part of the Tata Group ecosystem.
Governance & Leadership
- Board of Directors includes:
- The company has a multi-member board including directors such as Hari Menon, Saurabh Mahesh Agrawal, Vishal Vijay Gupta, Naveen Tahilyani, Menon Hari, Pratik Pal, Sanjeev Aggarwal, and Sneha Singh.
Reach & Operations
- BigBasket (SGSPL), originally launched in Tier 1 cities, now serves customers across more than 30 Indian cities and processes an estimated 15 million orders per month.
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- It offers quick commerce delivery options (e.g. BB Daily, BB Instant) and continues to invest in backend infrastructure to speed up farm to customer logistics.
Market Outlook
Market Size & Growth
- VThe Indian online grocery market was valued at ₹74,000 crore in FY24.
- It is expected to grow at a CAGR of 30–35%, reaching:
- ₹1.83 lakh crore by FY28
- ₹3.3 lakh crore+ by FY30
Quick Commerce (QCommerce) as the Growth Engine
- ₹64,000 crore: Estimated Gross Order Value (FY25)
- ₹2 lakh crore:Projected GOV by FY28
- QCommerce accounts for 60–70% of urban online grocery orders
Growth Drivers
- Widespread smartphone & internet access in Tier-2/3 cities
- Urban lifestyle shifts & demand for convenience
- Dark stores and hyperlocal logistics (10–30 min delivery)
- Private label expansion
- ONDC support – digitizing kirana stores
Strategic Trends to Watch
- AI-based personalization & inventory prediction
- Subscription and loyalty model growth
- Regional language UX
- Kirana integration for Bharat markets
Summary:India’s online grocery market is scaling rapidly—from ₹74,000 crore to over ₹3 lakh crore by 2030,fueled by Q commerce, digital inclusion, and evolving consumption habits. However, profitability remains elusive, making operational efficiency and supply chain innovation critical to long-term success
Latest Shareholding Pattern
Shareholder/th>
| Approximate Stake (%) |
Status |
Tata Digital Ltd |
~64.3% |
Majority shareholder (Active) |
Alibaba Group |
~29.8% |
Fully exited in 2021 |
Actis / Abraaj Group |
~17% |
Fully exited in 2021 |
Ascent Capital |
~15.5% |
Fully exited in 2021 |
GrowthStory |
~19.75% (Pre-2021) |
Status unclear post-acquisition |
Founders & Promoters |
~10% (Pre-2021) |
Likely reduced post-2021 |
Other PE/VC Investors |
Undisclosed |
Includes Helion, Bessemer, Mirae, Zodius (status unknown) |