Company Snapshot

Infra.Market (Hella Infra Market Pvt. Ltd.) is a rapidly scaling B2B tech platform in India's construction supply space. It boasts strong backing and network reach, though profitability remains moderate amid high leverage. Its plans for export expansion and funding buffer future growth, while success hinges on converting scale into sustainable margins.

Founded in July 2016 in Thane, Maharashtra, by Aaditya Sharda and Souvik Sengupta, the company runs a B2B construction materials marketplace serving real estate and infrastructure customers. It sources and aggregates materials such as concrete, steel, cement, tiles, aggregates, and construction chemicals.

It operates an asset-light model, leveraging contract manufacturing and distribution via its platform rather than owning extensive manufacturing facilities.

Growth & Reach

Infra.Market has expanded across 22+ Indian states,span> with tie ups involving 500+ suppliers and 9,000+ retailers, including 1,250+ branded dealer stores.

It has also begun exporting to countries like UAE, Singapore, Jordan, and the UK, with exports currently a small but growing component of revenue (projected to rise toward ~10 15%).

Financial Snapshot (Consolidated/FY24)

• Revenue: ₹14,530 crore (YoY growth ~22.7%)
• EBITDA: ₹1,050 crore (YoY growth ~38.9%), EBITDA margin ~7.2%
• PAT: ₹379 crore (YoY growth ~143.8%), PAT margin ~2.6%
• Return on Equity: ~11.1%

Despite robust scaling and growth, the company’s net margin remains modest, and profitability metrics lag broader market peers due to leverage and thin margins.

Funding & Backing

Infra.Market is backed by top-tier investors including Tiger Global, Accel India, Nexus Venture Partners, Evolvence India, and Sacap Capital.

It has raised almost ₹2,000+ crore in equity between FY2020–FY2023, plus substantial venture debt (e.g. USD 150M from Värde Partners in mid 2023 and ~₹100 crore from SK Finance in January 2024).

Management Team

Co founders: Aaditya Sharda (IIM Ahmedabad) and Souvik Sengupta (CA, CS, IIM Bangalore), who oversee operations, strategy, and investor relations.

The board also includes individuals such as Prashanth Prakash, Michael Glover, Rajendran Chinna Veerappan, and others nominated by investors.

Business Model & Positioning

Primarily focused on wholesale trading (≈70% of revenue) and other manufacturing activities (≈30%) across a diversified product portfolio.

Positioned advantageously in the competitive landscape, competing with firms such as OfBusiness, with strengths in product variety and retail channel branding; however, Infra.Market lags in financial services integration and financing margins.

INDUSTRY OUTLOOK

Market Size & Growth

The Indian construction materials market is estimated at ₹12–15 lakh crore (~$150–180 billion) annually.

The B2B segment alone is expected to grow at a CAGR of 14–18%, driven by digitization, urban infrastructure, and government spending.

B2B e-commerce in construction is still at an early stage but gaining momentum with tech-enabled platforms like Infra.Market, OfBusiness, Zetwerk, and BuildSupply.

Key Growth Drivers

Factor	Description
Urbanization & Housing	Govt. initiatives like PMAY, Smart Cities Mission, and affordable housing drive demand.
Infrastructure Push	Massive CapEx outlays in rail, roads, and metro projects (e.g., ₹11.11 lakh crore allocated for infra in Union Budget 2024–25).
Digital Transformation	Builders, contractors, and MSMEs are increasingly adopting digital procurement to cut costs and streamline logistics.
Contract Manufacturing Model	Companies are asset-light, leveraging idle SME capacity and aggregating demand efficiently.

Industry Trends

Shift to Organized Supply Chains: Traditional procurement via brokers and local dealers is being replaced by centralized platforms that offer price transparency, faster delivery, and financing.

Tech Integration: Use of AI, ERP integrations, procurement dashboards, and logistics optimization.

Integrated Offerings: Platforms are bundling credit, quality assurance, warehousing, and logistics — creating a “one-stop shop” experience.

Export Focus: Select Indian firms are exporting to the Middle East, Africa, and Southeast Asia as regional demand for affordable housing and infra rises.

Challenges

Outlook (2025–2030)

The B2B construction materials segment is likely to cross $20–25 billion in digital GMV by 2030 .

Consolidation and hybrid models (tech + on-ground salesforce) will dominate.

Platforms offering credit + logistics + tech will be better positioned to scale.

Opportunities abound in supply chain digitization, retail dealer digitization, and cross-border sourcing.

Summary

The B2B construction materials space in India is poised for disruption and high growth. Digital-first platforms are bridging long-standing inefficiencies in pricing, availability, and financing. While the space remains competitive and margin-sensitive, those able to integrate tech, scale logistics, and manage credit risks stand to gain significantly.

Latest shareholding pattern of Hella Infra Market Pvt. Ltd.